Course Overview

The programme content is aimed at preparing graduates for a variety of marketing positions in business.

Therefore the programme will assist students to:

  • become knowledgeable about a range of Marketing subjects to an advanced level;
  • develop analytical, oral and written presentation skills;
  • acquire and be able to use accepted research methodologies.
  • develop personal confidence.

Applications and Selections

Applications are made online via the NUI Galway Postgraduate Applications System

Who Teaches this Course

Dr. Declan Fleming, PhD, MBS, B.Comm
Dr. Christine Domegan, PhD, MBS, B.Comm
Dr. Elaine Wallace, PhD, MBS, B.Comm
Dr. Ann Torres, PhD, MBA
Dr. Natasha Evers, PhD, MBS

Requirements and Assessment

Key Facts

Entry Requirements

Normally a Second Class Honours undergraduate degree, usually a Grade 1, or a H2.1 in the Higher Diploma in Business Studies, is required (or equivalent international qualification). Applicants who hold a very high 2.2 and who have achieved a 2.1 average within a significant marketing specialism in a business degree, may be considered.

The programme is open to graduates of all disciplines. Applicants from a non-business/marketing degree background, applying as a conversion programme, are required to successfully complete an online Principles of Marketing course, as specified by the Marketing Discipline, prior to commencement of studies.

IELTS score of 6.5 or equivalent, if applicable. 

 


Additional Requirements

Duration

1 year, full-time
2 years, part-time

Next start date

September 2019

A Level Grades ()

Average intake

25-30

Closing Date

Please refer to the offer rounds/closing date webpage.

NFQ level

9

Mode of study

Taught

ECTS weighting

90

Award

CAO

Course code

1MMM1, full-time
1MMM2, part-time

Course Outline

The programme is offered on a full-time basis over one year or part-time over two years. Lectures will commence in the first week of September, with assessments/written examinations during/at the end of each Semester. The programme will consist of lectures, projects, case studies and presentations in the required subjects. A range of assessment methods are used, including essays, projects, reports, presentations, case studies and and/or written examinations. To be eligible for the award of Masters, candidates must successfully complete modules to a total of 90 ECTS. Students are required to take twelve obligatory subjects and complete a minor dissertation. 

Programme Content, full-time

Semester 1: Obligatory Subjects

Full-Time:

Semester 1 Obligatory Subjects:

  • Strategic Marketing
  • Research Methods
  • Marketing Innovation & Commercialisation
  • Digital Marketing
  • Services Marketing
  • Marketing Performance & Productivity
  • Business Ethics & Corporate Social Responsibility

Semester 2 Obligatory Subjects:

  • Cases in Marketing Management & Strategy
  • Brand Management
  • Marketing Analytics
  • Social Marketing & Sustainability
  • Global Business To Business (B2B) Marketing
  • Summer School

Students complete a minor research dissertation under the supervision of staff members. This dissertation will account for 25 ects and must be completed by a date in summer specified by the Marketing Discipline. 

Programme Content, part-time

These courses are taught part-time over two academic years with assessments at the end of each semester.  Students also complete a minor research dissertation under the supervision of staff members. This dissertation will account for 25 ECTS and be completed in year 2 and submitted by a date in summer of that year specified by the Marketing Discipline. 

Part-Time:

Year 1: Semester 1 Obligatory Subjects:

  • Research Methods
  • Marketing Innovation & Commercialisation
  • Digital Marketing
  • Business Ethics & Corporate Social Responsibility

Year 1: Semester 2 Obligatory Subjects:

  • Brand Management
  • Marketing Analytics
  • Social Marketing & Sustainability

Part-Time:

Year 2: Semester 1 Obligatory Subjects:

  •  Strategic Marketing
  •  Services Marketing
  •  Marketing Performance & Productivity

 Year 2: Semester 2 Obligatory Subjects:

  • Cases in Marketing Management & Strategy
  • Global Business To Business (B2B) Marketing
  • Summer School

These courses are taught part-time over two academic years with assessments at the end of each semester.  Students also complete a minor research dissertation under the supervision of staff members.  This dissertation will account for 25 ects and be completed in year 2 and submitted by a date in summer of that year specified by the Marketing Discipline.  

Module details for the full time course

Module details for the part time course

Why Choose This Course?

Career Opportunities

Gaining the MSc (Marketing Management) will enable graduates to build successful marketing management careers in a wide variety of industries, sectors and organisations including pharmaceutical companies, publishing companies, banks, consumer products companies and business-to-business. A growing trend is the utilisation of marketing by non-profit organisations. Colleges, art organisations, libraries and hospitals are increasingly hiring marketing professionals to manage their diverse marketing activities.

Graduates will acquire specialised skills and competencies that will enable them to pursue positions in many fields, including:

  • Business Development
  • Marketing Management
  • Market Research
  • Strategic Marketing
  • Account Management
  • Customer Relations Management
  • Customer Service
  • Retail
  • Public Relations
  • Consultancy

 

More Reasons to choose this course:

 

  • Summer School (1 week) on “Exccelerator Leadership and Negotiations for Marketing Professionals".
  • Consultancy project on real high tech startup.
  • Marketing Institute of Ireland (MII) membership opportunities, and use of the letters 'MMII Grad' after graduates name, as well as being listed in the Marketing Institute’s Register of Qualified Marketers.

 

 

Who’s Suited to This Course

Learning Outcomes

 

Work Placement

Study Abroad

Related Student Organisations

Course Fees

Fees: EU

€9,000 p.a. 2019/20

Fees: Tuition

€8,776 p.a. 2019/20

Fees: Student levy

€224 p.a. 2019/20

Fees: Non EU

€15,550 p.a. 2019/20
Postgraduate students in receipt of a SUSI grant – please note an F4 grant is where SUSI will pay €2,000 towards your tuition.  You will be liable for the remainder of the total fee.  An F5 grant is where SUSI will pay TUITION up to a maximum of €6,270.  SUSI will not cover the student levy of €224.

Find out More

Programme Director:
Dr. Declan Fleming
T +353 91 492 741
mscmarketing@nuigalway.ie

Programme Administrator:
Mary Greaney, 
T +353 91 492 546
E mscmarketing@nuigalway.ie


Meet our Graduates

John

John Concannon |   Director of Marketing, Fáilte Ireland

“A masters degree in Marketing at NUI Galway gave me an incredible advantage as I headed out into the competitive world of work. I had confidence in the depth of my knowledge and its application in a way that reflects the excellent teaching.”
Fergal

Fergal Hynes |   Senior Negotiator, RE/MAX Ireland

The theory and guidance provided by lecturers throughout the MSc in Marketing helped me hone the skills and knowledge necessary to pursue a chosen career path to the Property sector. My roles attained in a marketing capacity subsequent to this Masters provided me with a wealth of experience I would later require to branch into the Property sector and become a Senior Sales Negotiator. I highly recommend this course.